CASE STUDY

How TrackVia Streamlined Their Website Migration Process with Automaton

TECH STACK: SALESFORCE | PARDOT | WORDPRESS

With Automaton, every cross-functional team was able to give their sign-off … in advance.  We were able to launch as soon as the website was ready, and demonstrate uptime and zero-impact across our company.

Thomas Gallagher

Senior Director of Demand Generation, TrackVia

About TrackVia

TrackVia offers the most-trusted app building platform for anyone looking for a better way to work. TrackVia gives business people and IT professionals the ability to easily build and integrate apps to track, manage, and automate processes in days, not weeks.

People from Stearns Lending, Honeywell, and Dow made lasting and substantial improvements to their business using TrackVia’s bullet-proof cloud-based technology and they love getting the industry’s best customer experience every step of the way.

Challenge

TrackVia’s website is their primary conversion channel for marketing. The site is a convergence point for marketing, SEO, analytics, compliance, product, and sales technology. The design and migration of the website were managed by a remote, outside agency.

 

If the website migration missed or broke an integration to any one of the tools that provided insight to the marketing team, the customer and prospect experience would be impacted.

Issues

Multiple marketing areas relied on a successful migration

Several important tools depended on the website

Manually detecting errors would take weeks

How Automaton Met the Challenge

In the four weeks leading up to the migration, TrackVia met with Automaton for one hour each week. Through those meetings and industry best practices, Automaton was able to define the testing scenarios for every tool with a dependency on the website.

Each area of marketing that would be impacted by the website changes had their functional priorities outlined and were represented by testing scenarios in the tool. Because testing was defined in advance, the vendors and team members didn’t need to be available for the after-hours launch.

When the website launched, Automaton deployed automated scenarios that previously would have taken more than 40 hours of manual testing. In just four hours after the deployment, TrackVia had discovered and resolved four critical errors.

 

With TrackVia’s small team, those errors would have affected prospects for weeks before being detected.

Results

38

Hours Saved

$5,000+

Saved

0

Downtime

How long did it take to test the entire site?

Only 2 hours!

See What Automaton Can Do For You

Automaton is the only no-code platform for automated testing of every tool in your martech stack. With Automaton you can answer questions like:

  • When you replace a tool, what impact will it have on your other campaign or configuration flows?
  • What is the average time for a lead to submit a form, receive data augmentation, and land in the queue of the right salesperson?
  • What is the average uptime of your top 10 landing pages and forms?

And of course, like TrackVia, you can immediately discover whether problems occur during your website migration.

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