Marketing Operations Teams
Quality, Consistency. Scale. Trust. Transparency. By the power of automation, you can have it all in less time than you currently spending launching new programs or campaigns and putting out fires.
Give Yourself a Break
Marketing operations is the heart of the modern-day digital business. Everything you do sets the foundation for sales, advertising and marketing to keep the customer life cycle flowing, and to reach revenue targets.
Achieving accuracy, efficiency and scale are all equally important for the Marketing Ops professional. As it is, you already have plenty of webinars, events, email campaigns, and newsletters to attend to. And that’s if everything is running smoothly.
At best, you spend countless hours setting-up, testing and monitoring individual campaigns and integrations. More than likely, you spend a good chunk of time responding to fire drills from sales and demand generation managers wondering why the expected leads are not being delivered to the right team or why the nurture campaign didn’t launch.
Meet Automaton. Quality, Consistency. Scale. Trust. Transparency. By the power of automation, you can have it all in less time than you currently spending launching campaigns and putting out fires.
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Powerful Testing Without Code
With Automaton you can automate monitoring, test multiple different personas and variations, and schedule tests to make sure everything is running as expected.
It’s built for a business user but with the same powerful testing tools an SDET might use. And don’t worry! You won’t need to sign up for a coding bootcamp. Automaton allows you to set up monitoring and tests with easy-to-use drop-down configuration rather than code.
That means you can get end-to-end automated testing of landing pages, campaigns and integrations. Here are just a few of the tests Automaton can run to help you stay on top of your stack:
- Automated Campaign Testing
- Routing Testing
- Configuration Testing
- System Integration Testing
- Regression Testing
If you run one campaign a week and we can help you save 12 hours per campaign, you can shave off the equivalent of four months’ worth of vanished time and do what really matters: convert qualified leads.
Stay Ahead of Problems
Automaton helps you automate monitoring, test multiple different personas and variations, and sets recurrence to make sure everything is running as expected – all at scale.
In addition to saving time, running an Automaton provides instant documentation needed for GDPR compliance and managing contractors and includes standard test templates to help new testers use best practices out of the box.