Automated Marketo Data Testing – Are you testing your Marketo data?
Build endless testing scenarios to ensure that data is behaving exactly as expected.
Managing and nurturing leads well in Marketo can lead to complex workflows. If this rules engine isn’t perfectly set up for each variation, critical revenue generating information and activity can get lost or ruined.
It’s impossible to keep track of it all. You use automation to manage your leads, why wouldn’t you leverage automation to help you discover issues in the endless maze of data flow?
Automaton saves you testing time and aggravation by making it easy to set up testing for almost every scenario you can dream up in Marketo. Build single, one-off tests that don’t leave junk data behind, or create ongoing tests that will give you valuable performance data.
Let us help Marketo work for you, not against you with automated testing:
- See the performance of your Marketo data integrations from one place
- Get at-a-glance understanding of whether a flow is doing what it should
- Receive live alerts when things don’t perform as planned
Marketo Integration Features
- Test Marketo forms and landing pages
- Test lead data
- Test lead activities
- Test Visitor tracking/Munchkin codes
- Test Custom Objects (*Coming Soon)
Potential Testing Scenarios
When individual testing components are used in combination with custom scenarios you can test more complex flows. For instance, just the ability to check lead data offers revops the opportunity to test things like field mappings, subscription management and preferences as well as data cleanup, lead assignments, and lead lifecycle management. Here are a few scenarios to get you started:
MARKETO MUNCHKIN CHECK
MARKETO + SALESFORCE INTEGRATION & LEAD ROUTING
LEAD DATA MAPPING
Know if your Marketo data is doing what it should.
Complex campaigns and disparate data sources make it easy for data to get lost. Have confidence that it’s working as expected with Automaton’s automated testing.