by M.H. Lines | Mar 11, 2020 | Best Practices
Last week, Sequoia released an article providing guidance for their start-up. In this missive, they compared the COVID-19 outbreak to the most recent recessions. I’m not an expert, but synthesizing the recent advice, the best case scenario is that we’ll see... by M.H. Lines | Dec 4, 2019 | Best Practices
In three different roles across my career, I was introduced to Deming and the Toyota Lean Quality Methodology. I lived the most recent technology iteration, agile methodologies, when I was lucky enough to work for Robert Holler and Denise Grey at VersionOne. I went... by M.H. Lines | Sep 16, 2019 | Best Practices
Everyday, we all experience the product of bad decision in deliverabilty or customer experience. Especially in email. Oversending. Bad targeting. Mass emails. Bullshit personalization. Spam. Funny how good intentions actually lead to better deliverability. 98%... by M.H. Lines | Jul 24, 2019 | Automation Testing, Best Practices, Marketing Operations
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your... by Adam New-Waterson | Mar 7, 2019 | All, Best Practices, Marketing Operations
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what... by Adam New-Waterson | Feb 28, 2019 | All, Automation Testing, Best Practices, Marketing Operations, Marketo
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some error? Frequently, some change, somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of... 