by Eric Peterson | Feb 26, 2020 | Automation Testing, Marketing Operations
Have you ever inherited a marketing automation platform in disarray? Or maybe you’ve been building one up over the years and it feels like it’s always teetering on the brink of chaos. Do you ever feel nervous rolling out new programs, workflows, or integrations...
by Eric Peterson | Feb 4, 2020 | Automation Testing
Devs and marketers have more in common than you might think. For example: we both move fast. We have to. Agility is a competitive advantage, whether it’s reacting quickly to a shifting market or tightening iteration cycles on user feedback. Where we differ is in how...
by M.H. Lines | Oct 30, 2019 | Automation Testing
One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations. And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation...
by Andrew Graves | Oct 10, 2019 | Automation Testing
As the agile movement continues to mature, other parts of the enterprise are benefiting from the principles and practices. In many organizations, marketing is in the forefront of the movement from technical to citizen agile. Just as technology has become central to...
by Eric Peterson | Jul 24, 2019 | Automation Testing, Best Practices, Marketing Operations
Here’s a situation that’ll feel familiar: you just fixed a huge problem in your tech stack. Maybe you closed the blackhole that your leads were falling into, or you fixed the segmentation rule that accidentally fired off an email to your entire opt-out list. Your...
by automatoninc | Mar 7, 2019 | All, Automation Testing, Marketing Operations
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the...
