Marketing Operations Succession Planning

Succession planning isn’t just a technique for managers to think through a graceful exit from a company, it can also be a useful, reflective, once-a-year exercise for specialists, analysts, and other individual contributors to identify what to get off their...

The Catharsis of the Green Checkmark

Devs and marketers have more in common than you might think. For example: we both move fast. We have to. Agility is a competitive advantage, whether it’s reacting quickly to a shifting market or tightening iteration cycles on user feedback. Where we differ is in how...

No team is an island.

The bigger your company gets, the more likely it is that different functions are becoming distributed.  Think about the website.  Especially in consumer organizations, the website is typically a core component of the product, and owned by product engineering.  But the...

The Quality Revolution is Coming for SaaS

In three different roles across my career, I was introduced to Deming and the Toyota Lean Quality Methodology.  I lived the most recent technology iteration, agile methodologies, when I was lucky enough to work for Robert Holler and Denise Grey at VersionOne.  I went...

Oh, the fun of silo’d teams

One of our customers told us about a new use case a couple of weeks ago – using our tool to let their cross functional teams test against Marketo Configurations.  And thinking of all the crap test data I’ve cleaned out of SFDC and Marketing automation...

Finally – a free version!

Late last year, we launched our first product – Atomatest.  It took the very manual process of validating and making sure that sales and marketing technology were up and working as expected, and automated it.   It was a new concept for most marketing and sales...