Blog and Press

Beta Testers Wanted: Asana

3/20/2019

Beta testing back again! Please share with any of your strategic-thinking mops leaders.

Are you an Asana user? Are you a Marketo, Hubspot, SFDC, SalesLoft or Eloqua user (any of these)? We'd love to give you a free subscription to our software to be a beta user! We are looking for three users who'll get a six month free subscription to our tool for beta testing our new Asana integration. Imagine not only having a workflow step for testing right in your Asana project, but being able to trigger an automated test, right inside your asana project flow. Talk about time (and lead and chaos) saver. Email me at beta@automatoninc.com.

As always, thank you and much appreciated!

MH Lines

MH Lines. CEO. Marketing Operations at heart. Super excited about this Asana integration.

Automaton Certified as a Marketo Launchpoint® Technology Partner, Helps Maximize the ROI of Customers’ Technology Spend

2/28/2019

Atomatest™ brings a powerful integration and campaign monitoring platform directly to business users

Seattle, 28 February 2019 - Automaton announced today that Marketo customers can now more efficiently and effectively test & monitor complex technology stacks with Atomatest™ the first Adtech, Martech and Salestech integration and campaign monitoring tool built for business users.

Integration is the most challenging barrier to marketing technology success. The average enterprise now uses 91 marketing cloud services, plus many more for collaboration, CRM/Sales, cloud storage, and social media. Marketing and Sales Operation teams require new tools to manage the growing complexity and risk of these technology stacks. Atomatest™ breaks down these barriers and gives organizations confidence that tech is performing as promised, planned and budgeted.

This partnership makes Atomatest™ directly accessible from the Marketo Engagement Platform™, where Marketo customers can license it to to test landing pages, campaigns and integrations. Automate monitoring, test multiple different personas and variations, and set recurrences to make sure everything is running as expected - all at scale.

“How certain am I that our hard earned lead data is being properly routed to the right resource at the right time?”, said Robert Slaughter, Chief Revenue Officer, Automaton. “Hope is not a demand generation strategy. Our partnership with Marketo allows Revenue Leaders to confidently answer that question.”

Automaton will be attending the 2019 Adobe - (Marketo Marketing Nation) Summit in Las Vegas, March 23-28. Please contact us for a chat, Atomatest™ demo or complimentary Baseline Stack Analysis.

For more information, contact:
Robert Slaughter, Automaton CRO
robertslaughter@automatestinc.com
+1 843 900 7558

About Automaton
Rise above the tech stack drama with integration and campaign test automation built for business users. Atomatest™, the first end-to-end campaign monitoring and integration testing tool created to optimize marketing, advertising and sales technology stacks by ensuring setups are running as they should be. www.automatoninc.com

Optimize Lead Generation By Testing Your Marketing Tech Stack

1/31/2019

Organized, institutional testing is critical to operating a stable, scalable martech stack. Lead generation, and ultimately the health of your business, heavily relies on airtight system infrastructure. As your stack continues to grow, it’s important to build on a stabilized and vetted environment to identify gaps within any existing or newly added implementation. Understanding the impact of operational changes can seem impossible without a solid infrastructure to test against.

Identifying What To Test

But what is it that you should be testing?
Start by defining the key aspects of the process you want to test. Let’s use the example below:

Agile Marketing Ecosystem - What, Why and How

1/29/2019

Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike.

But first, what is agile marketing and -- why all the hype?

Chances are most of the content you’ve seen thus far has been focused on one piece of the puzzle: the delivery framework. However, before building a high performing agile marketing delivery mechanism we must understand the three distinct layers that make up an effective agile ecosystem.

Marketo RKOM: A recap

1/21/2019

I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first experience. Steve Lucas was kind enough to pose with me in our Automaton "Chi Chi's Up" tee shirt (we didn't give him enough time to let it sink in...)

Steve Lucas, SVP, Marketo an Adobe Company & Laura LoPresti, Director of Marketing, Automaton

Priorities for testing your marketing technology stack and campaigns

1/19/2019

If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the people who never have enough time in the day to do ALL THE THINGS. Some call them marketing magicians, I just call them: almost all marketers ops people I’ve ever met. A lot of this comes from my experience in migrations, before automated testing, when you had to decide what got migrated to the new instance and tested first.

Even if you are using automated testing, you still need to prioritize what you should do first (see above reference to no one having time to do ALL THE THINGS). Each effort has a cost. It costs time, dollars and creates noise for your team every time you test. Most marketing ops leaders need to pick frequency and prioritize order of creation to reduce the chaos.

3 reasons Marketing Ops Professionals Should Test Everything They Build

1/7/2019

Testing? Who has time for that? Not many marketers. That's the unfortunate truth. With email campaigns, webinars, landing pages and advertising campaigns piling up, you're probably testing one thing and moving on to the next to keep up with demand. It's all fun and games until something breaks. Then you you need to contend with the proverbial evil-looking steampunk cat in the room and spend hours troubleshooting errors, fixing setups, corresponding with platform technical support, and giving updates to angry demand gen or sales departments. GOOD TIMES.

Marketing operations AUTOMATED testing best practices

10/16/2018

As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some error? Frequently, some change, somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of investigation, fixing and explaining.

Because, typically, you test once to ensure everything is working and get on to the next newsletter, email, webinar, API integration, or one of the other ten thousand things on your plate. Because... life, right?

Atomatest chosen for Marketo launchpoint Connect event

10/16/2018

We are excited to announce that Atomatest, by Automaton has been selected to participate in the Marketo LaunchPoint Connect event, taking place in San Mateo on October 25th.

The LaunchPoint Connect event is an excellent opportunity to engage with Marketo’s fully integrated LaunchPoint Technology Partners and learn how they can help you further develop your engagement tech stack.