Automaton - Marketing Technology Stack Testing Tool
  • Home
  • Tool
  • Test & Monitor
  • Blog & Press
  • About
  • Contact

Optimize Lead Generation By Testing Your Marketing Tech Stack

1/31/2019

0 Comments

 
Organized, institutional testing is critical to operating a stable, scalable martech stack. Lead generation, and ultimately the health of your business, heavily relies on airtight system infrastructure. As your stack continues to grow, it’s important to build on a stabilized and vetted environment to identify gaps within any existing or newly added implementation. Understanding the impact of operational changes can seem impossible without a solid infrastructure to test against. ​

Identifying What To Test

But what is it that you should be testing?
Start by defining the key aspects of the process you want to test. Let’s use the example below:​
Picture

Read More
0 Comments

Agile Marketing Ecosystem - What, Why and How

1/29/2019

0 Comments

 
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike.
But first, what is agile marketing and -- why all the hype?
Chances are most of the content you’ve seen thus far has been focused on one piece of the puzzle: the delivery framework.  However, before building a high performing agile marketing delivery mechanism we must understand the three distinct layers that make up an effective agile ecosystem.  ​
Picture

Read More
0 Comments

Marketo RKOM: A recap

1/21/2019

0 Comments

 
I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first experience. ​Steve Lucas was kind enough to pose with me in our Automaton "Chi Chi's Up" tee shirt (we didn't give him enough time to let it sink in...)
Picture
Steve Lucas, SVP, Marketo an Adobe Company & Laura LoPresti, Director of Marketing, Automaton

Read More
0 Comments

Priorities for testing your marketing technology stack and campaigns

1/19/2019

0 Comments

 
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you.  I’m looking for the folks who are scrapping to get it all done. It’s the people who never have enough time in the day to do ALL THE THINGS. Some call them marketing magicians, I just call them: almost all marketers ops people I’ve ever met. A lot of this comes from my experience in migrations, before automated testing, when you had to decide what got migrated to the new instance and tested first.
Even if you are using automated testing, you still need to prioritize what you should do first (see above reference to no one having time to do ALL THE THINGS). Each effort has a cost. It costs time, dollars and creates noise for your team every time you test. Most marketing ops leaders need to pick frequency and prioritize order of creation to reduce the chaos.  
Picture

Read More
0 Comments

3 reasons Marketing Ops Professionals Should Test Everything They Build

1/7/2019

0 Comments

 
Testing?  Who has time for that?  Not many marketers. That's the unfortunate truth.  With email campaigns, webinars, landing pages and advertising campaigns piling up, you're probably testing one thing and moving on to the next to keep up with demand. It's all fun and games until something breaks. Then you you need to contend with the proverbial evil-looking steampunk cat in the room and spend hours troubleshooting errors, fixing setups, corresponding with platform technical support, and giving updates to angry demand gen or sales departments. GOOD TIMES. 
Picture

Read More
0 Comments

Marketing operations AUTOMATED testing best practices

10/16/2018

0 Comments

 
As a marketing operations professional, how much time do you spend testing compared to the amount of time you spend troubleshooting some error? Frequently, some change, somewhere in your MarTech stack causes a cascade of errors and issues that lead to hours of investigation, fixing and explaining. 

Because, typically, you test once to ensure everything is working and get on to the next newsletter, email, webinar, API integration, or one of the other ten thousand things on your plate. Because... life, right? ​

Read More
0 Comments

Atomatest chosen for Marketo launchpoint Connect event

10/16/2018

0 Comments

 
Picture
We are excited to announce that Atomatest, by Automaton has been selected to participate in the Marketo LaunchPoint Connect event, taking place in San Mateo on October 25th. 

The LaunchPoint Connect event is an excellent opportunity to engage with Marketo’s fully integrated LaunchPoint Technology Partners and learn how they can help you further develop your engagement tech stack.

Read More
0 Comments

    Categories

    All
    Automation Testing
    Best Practices
    Events
    LaunchPoint
    Marketing Operations
    Marketo

    Archives

    January 2019
    October 2018


© 2019 Automaton Marketing, Inc 

​The Site and its original content, features, and functionality are owned by Automaton Marketing Inc and are protected by international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.  

Your privacy is important to us.  Here's our Privacy Policy.
  • Home
  • Tool
  • Test & Monitor
  • Blog & Press
  • About
  • Contact