by Adam New-Waterson | Mar 25, 2020 | Culture and Values
Succession planning isn’t just a technique for managers to think through a graceful exit from a company, it can also be a useful, reflective, once-a-year exercise for specialists, analysts, and other individual contributors to identify what to get off their... by Adam New-Waterson | Mar 23, 2020 | Events
Last week we co-sponsored a webinar about the burning questions marketers are asking about demand generation and revenue operations alongside Metadata.io. The panelists that graced the virtual stage were Sara McNamara, Senior MOPs Manager at Cloudera, “G” Cabane,... by Adam New-Waterson | Mar 7, 2019 | All, Best Practices, Marketing Operations
Over the past few years the use of Agile Marketing has grown immensely, and for good reason. From this surge in popularity, a number of practical agile marketing concepts have surfaced, yielding great transformation in enterprise organizations alike. But first, what... by Adam New-Waterson | Mar 7, 2019 | All, Events, Marketo
I spent much of last week, with my team at Marketo RKOM getting connected to the Marketo LaunchPoint Partner network and many of the Marketo Account Managers. It was was my first glimpse into the Marketo world that I have heard so much about, and it was a great first... by Adam New-Waterson | Mar 7, 2019 | All, Automation Testing, Marketing Operations
If you have the unlimited budget to outsource testing operations or your marketing operations team is sitting around looking at cat memes waiting for something to do, this post isn’t for you. I’m looking for the folks who are scrapping to get it all done. It’s the... 